A private AI holding company

We build and operate
AI companies.

MindFortress is the holding company of Matt Rhodes — former CFO & CEO of a $60M e-commerce portfolio, ex-Ares Private Equity. We build Reeve, an AI operating system for running companies, and we own the businesses that run on it.

01
The engine

Reeve — a multi-agent AI operating system for running a company, built in-house.

02
The portfolio

Reeve Ventures — businesses we own and operate, powered end-to-end by Reeve.

03
The practice

AI Implementation — engagements that bring Reeve-grade operations to outside companies.

The engine: Reeve

Reeve is a multi-agent AI operating system for running a company — marketing, comms, commerce, analytics, support, and code on one substrate with shared memory.

It's built the way it operates: specs go in, agent-authored pull requests come out, and every merge is gated by automated review, CI, and a human.

Reeve is in early beta, onboarding its initial cohort of beta apps — starting with the businesses we own.

meetreeve.com
MarketingOrganic and paid creative, campaigns, publishing
CommsEmail and SMS flows, CRM
CommerceRevenue, subscriptions, attribution
AnalyticsOne intelligence layer across every surface
SupportChat agents on each brand’s knowledge base
CodeSpecs become agent-authored pull requests

Founder & Advisors

Matt Rhodes — Founder & CEO

Matt Rhodes

Founder & CEO

Matt spent seven years in private equity at Ares Management before co-founding Foundry, a multi-brand e-commerce portfolio he ran as CFO and then CEO to ~$60M in annual sales. He founded MindFortress to build the operating system he wanted as an operator — then run companies on it. Wharton, summa cum laude.

2014–2021
Ares Management

Private equity. Youngest VP in firm history; $1B+ deployed; sponsor lead on the Mytheresa IPO.

2021–2026
Foundry

Co-founder. CFO for three years, then CEO — ~$60M annual sales run profitably; raised ~$80M; partial exit.

2026–
MindFortress

Founder & CEO. Bootstrapped and AI-first: building Reeve and the companies that run on it.

Advisors
Bill Staniford
Advisor — Real Estate

Former CEO of PropertyShark and Urbint — a repeat founder and CEO in New York real estate data. Partner on our commercial real estate venture, powered by Reeve.

Around them: a five-person, AI-first development and marketing team, with specialist partners brought in as engagements require.

AI Implementation

Consulting-style engagements, delivered by our team and personally led by Matt Rhodes.

We implement AI where it moves the business — finance workflows, knowledge bases, marketing, commerce, analytics, support, code. If Reeve supports it, we can run it inside your company.

Every engagement is scoped to the business and quoted custom.

Inquiries

Tell us about your business.

contact@meetreeve.com